Identity is important both online and in the real world. So much relies on others being able to recognize when something is made by a certain other person, this is further emphasized online when it is so easy for others to copy or pretend to be you. Therefor a personal identity is highly important.

Today I want to introduce a new Aidan Murray. No not a clone, it’s still me here behind the stories but a new personal style and online identity. This includes a personal logo, brand colors and other related graphics. These graphics are used in multiple places such as in emails and as the Favicon of this very page. Now about the designs themselves? Why don’t you take a look for yourself…

New Logo

For my brand, I want to keep a modern/futuristic design style in mind for all of the graphics. With that in mind, my new logo features a simple, almost minimal design that features my initials. This felt like a great way to develop a recognizable logo that would stand out from the crowd.